Sports Mania in the News — Jacksonville Beach
Local television has been walking into Sports Mania in Jacksonville Beach for years — on game days, through playoff runs, on draft nights, and in the lean seasons in between. This page collects every News4Jax, First Coast News and Action News Jax segment filmed at the store that is still online, oldest first, each one watchable here.
We have been the Jacksonville Beach sports apparel store since 1987, carrying Jacksonville Jaguars, Florida Gators, Florida State Seminoles and Georgia Bulldogs gear — plus every other team this town argues about.
Shop Jacksonville Jaguars Gear
Earlier seasons
News4Jax uploaded this group as a batch, so the original air dates were never published. They span a Super Bowl, THE PLAYERS, SEC Championship weekend and two Georgia-Florida games.
Jags Swag at Sports Mania
News4Jax
The earliest Sports Mania segment still online anywhere. News4Jax came out for a look at the season's new Jaguars gear — the beginning of a studio relationship that is still running today.
SEC Championship fashions
News4Jax
A championship-weekend visit to the News4Jax studio, built around showing team pride for whichever SEC schools had made it that year. College gear has always been a big share of what this store sells.
Fashion for the Florida-Georgia game
News4Jax
A Morning Show segment on what to wear for Florida-Georgia — the one weekend a year Jacksonville fills up with two other fanbases and the whole city turns orange, blue and red.
Gearing up for Georgia-Florida
News4Jax
Another rivalry-weekend visit, this one on how to support your side through the game. Sports Mania stocks both — in this town you have no choice.
Show Your Jag Spirit
News4Jax
Brand new Jaguars fashions ahead of a season opener, laid out in the News4Jax studio. Opening week is the one date on the calendar the whole store gets rebuilt around.
Super Bowl gear
News4Jax
Super Bowl week, covering gear for the wardrobe and for the house party. A reminder that this store sells to every fanbase, not only Duval's.
2018
May 10, 2018 — THE PLAYERS Fashion
News4Jax
THE PLAYERS Championship brings the golf crowd up the coast every spring. This segment covered what was selling for it that year.
September 7, 2018 — Sports Mania dressing up Jacksonville in Jags swag
News4Jax
New Jaguars gear unveiled for the start of the season, days before kickoff.
2019
October 7, 2019 — Minshew Mania continues across the River City
News4Jax
A sixth-round rookie quarterback had taken over and the whole city bought in. News4Jax came to look at the Minshew merchandise while it lasted.
October 16, 2019 — Sports apparel store feeling sting of Jalen Ramsey trade
News4Jax
Nine days after the Minshew segment, Jalen Ramsey was traded and a wall of his jerseys turned into a markdown overnight. All Ramsey gear went to half price.
October 23, 2019 — Fans grab discounted Jalen Ramsey gear at Sports Mania
Action News Jax
A week later Action News Jax came for the other half of the story: fans clearing the discounted rack. Two stations, one jersey wall, three weeks apart.
2020
November 6, 2020 — Gear Up for Georgia-Florida with Sports Mania
News4Jax
The pandemic Georgia-Florida, played at a reduced-capacity stadium. As News4Jax put it that morning, the year was different — but that did not mean you could not be geared up for the game.
2021
February 5, 2021 — Getting Your Super Bowl Gear
News4Jax
Super Bowl seats were running eight to ten thousand dollars, so most of Jacksonville watched from home. The segment covered outfitting the party instead of the trip.
October 29, 2021 — Showing off your Florida-Georgia spirit wear the right way
News4Jax
Rivalry weekend back to full strength, and a segment on wearing it properly. Celebrations were going up across Jacksonville again.
2022
October 26, 2022 — Show your team spirit: Georgia-Florida gear
News4Jax
The fourth Georgia-Florida segment in five years. That weekend is reliably the store's biggest date outside the Jaguars calendar.
2023
January 4, 2023 — Sports Mania: Gear to cheer on the Jags
News4Jax
The Jaguars were one Saturday night win from the AFC South title. This is the first of four visits in a fortnight — the busiest two weeks this store has ever had on camera.
January 7, 2023 — Sports Mania frenzy over Jags merch
News4Jax
Three days later, a studio segment on the merchandise moving fastest as the division game arrived.
January 9, 2023 — Merchandise stores gear up for Jaguars playoff run
First Coast News
First Coast News put a number on the week: more than 4,000 shirts sold in two days ahead of the division title game.
January 11, 2023 — More Jaguars gear arrives at Sports Mania
News4Jax
AFC South champions, and a fresh shipment landing. Jerseys, shirts and hats were going out roughly as fast as they came off the truck.
January 11, 2023 — As many as 1,500 customers each day this week
News4Jax
The same day, the wildcard game against the Chargers — Jacksonville's first playoff game since the 2017 season. Tickets and merchandise were both scarce, and the store was running as many as 1,500 customers a day.
December 4, 2023 — Jaguars merch flying off the shelves at Sports Mania
First Coast News
A winning December, and First Coast News came to watch it turn into sales.
2024
January 8, 2024 — Jacksonville Beach sports business suffers after Jaguars lose playoff spot
First Coast News
A month after that December, the season ended against the Titans and roughly $50,000 of pre-ordered Jaguars gear had nowhere to go. This is the part of the business nobody films in a good year, and we have never asked for it to be left out.
September 5, 2024 — Getting in gear for the Jaguars regular season opener
News4Jax
Opening week again, back in the News4Jax studio with the season's new gear on the table.
October 30, 2024 — Sports Mania helps you gear up for gameday
News4Jax
Georgia-Florida once more — tailgating at the Bank, at your place, or with friends. Whichever it was, the segment covered dressing for it.
November 18, 2024 — Sports Mania and others feel the ripple effect of the Jaguars slump
News4Jax
A hard season, and News4Jax looked at what it does to the businesses around the team. Sports Mania was one of several named.
November 19, 2024 — Store sees 85% drop in sales amid rough Jaguars season
First Coast News
First Coast News put a number on it the very next day, as the team fell to 2-9. Two stations, two days, the worst stretch in the archive — and it stays here alongside the good ones.
2025
April 25, 2025 — Sports store spends $30,000 on Travis Hunter merchandise
First Coast News
The Jaguars traded up to take Heisman winner Travis Hunter second overall, and the jersey order went in within minutes — thirty thousand dollars of it. This is comfortably the most-watched segment in the archive.
September 5, 2025 — Get Your Game Day Gear at Sports Mania
First Coast News
A new season and a fresh walk through the sales floor with First Coast News.
December 22, 2025 — Jag-mania in full effect following the team's 6th straight win
News4Jax
Six wins in a row, and as News4Jax put it, when the Jaguars are hot the demand for their merchandise is hotter still. Thirteen months on from the 2-9 segment above.
2026
January 9, 2026 — Sports Mania with Jags Swag
First Coast News
A First Coast News Jaguars special filmed at the store in January, with the team in a playoff push. The most recent segment in the archive — for now.
Visit the store
Sports Mania
1246 3rd St S, Jacksonville Beach, FL 32250
(904) 242-0640
Mon–Tue 10am–6pm · Wed–Sat 10am–8pm · Sun 11am–4pm
All segments are the property of the stations that produced them — News4Jax (WJXT, Graham Media Group), First Coast News (WTLV/WJXX, Tegna) and Action News Jax (WJAX, Cox Media Group). Each video plays from that station's own YouTube channel.